THE ANALYSIS AND MODEL OF IMPLEMENTATION CORPORATE SOCIAL RESPONSIBILITY BASED ON CARROLL’S PYRAMID (A Case Study on PT. Perusahaan Gas Negara (Persero) Tbk)

Aruma Resdha Rintami

Abstract


PT. Perusahaan Gas Negara (Persero), Tbk. is the largest national company in the natural gas
transmission and distribution segment. Most of the main goal of a company is to gain maximum
profit, however, it is not always in line with the society and environmental requirements that
can cause damage to society and surrounding environment. Therefore, this research aims to
analyze the implementation of corporate social responsibility at PT. Perusahaan Gas Negara
(PERSERO), Tbk. in 2016 and 2017 based on Carroll’s Pyramid. This research is a qualitative
research and conducted using case study method and literature study. The result of this research
is the implementation of Corporate Social Responsibility at PT. Perusahaan Gas Negara
(PERSERO), Tbk. fulfilled the concept of Carroll’s pyramid in economic responsibility in
gaining profit as their foundation of the company activities. In terms of legal responsibility,
PT. PGN carried out the CSR activities based on the applicable law, therefore, it is free from
the penalties. Moreover, in terms of ethical responsibility, PT. PGN conducted the CSR
activities based on the unwritten norms, regulation and as expected by the stakeholder. The top
level of the pyramid is philanthropic responsibility, CSR activities of PT. PGN implemented
its’ responsibility to the stakeholder without expecting rewards.
Keywords: Corporate Social Responsibility, Carroll’s Pyramid, Profit, Social, Environment

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