ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN RETRIBUSI PELAYANAN PASAR KELAS I DI KOTA MALANG (Studi Pada Pasar Besar, Pasar Madyopuro, Pasar Blimbing, Pasar Induk Gadang dan Pasar Dinoyo)
Abstract
The purpose of this study was to determine the factors that have impact to the service market
retribution income from class I market in the city of Malang. This research is a field research or
survey with quantitative approach, so that the data used is the primary data from the
questionnaires. The population in this research is market traders class I in the city of Malang
class I market traders in the city of Malang, with total sample as many as 100 traders in the
Central Market of Malang, Madyopuro Market, Blimbing Market and Primary Market of Gadang.
The analysis technique used is path analysis and descriptive analysis. Variable used is the
retribution rate for the service of the market, the quality level of service, knowledge and
understanding of the retribution, the willingness to pay a retribution, and retribution income of
service market. The results of this study indicate that the retribution rates for the service of the
market and the quality of service levels a positive and significant effect against on willingness to
pay a retribution and influential positive significant to retribution income of service market. While
the knowledge and understanding of the retribution a positive and significant effect to willingness
to pay a retribution but not significant effect against the retribution income of service market. The
results of intervening testing shows that the willingness to pay a retribution can be proven
intervening variable between the retribution rate for the service of the market, the quality level of
service as well as knowledge and understanding of the retribution against the retribution income
of service market.
Keywords: retribution rate for the service of the market, quality level of service, knowledge and
understanding of the retribution, willingness to pay a retribution, and retribution
income of service market
retribution income from class I market in the city of Malang. This research is a field research or
survey with quantitative approach, so that the data used is the primary data from the
questionnaires. The population in this research is market traders class I in the city of Malang
class I market traders in the city of Malang, with total sample as many as 100 traders in the
Central Market of Malang, Madyopuro Market, Blimbing Market and Primary Market of Gadang.
The analysis technique used is path analysis and descriptive analysis. Variable used is the
retribution rate for the service of the market, the quality level of service, knowledge and
understanding of the retribution, the willingness to pay a retribution, and retribution income of
service market. The results of this study indicate that the retribution rates for the service of the
market and the quality of service levels a positive and significant effect against on willingness to
pay a retribution and influential positive significant to retribution income of service market. While
the knowledge and understanding of the retribution a positive and significant effect to willingness
to pay a retribution but not significant effect against the retribution income of service market. The
results of intervening testing shows that the willingness to pay a retribution can be proven
intervening variable between the retribution rate for the service of the market, the quality level of
service as well as knowledge and understanding of the retribution against the retribution income
of service market.
Keywords: retribution rate for the service of the market, quality level of service, knowledge and
understanding of the retribution, willingness to pay a retribution, and retribution
income of service market
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