Analysis Implementation of Marketing Mix in Asmorobangun Studio Art

Abstract

This research is a qualitative research to examine the Analysis of the Implementatio
of Marketing Mix in Asmorobangun Studio Art. The focus of this study describes th
implementation of the marketing mix in the Asmorobangun Padepokan. The purpose of thi
study is to find out the various types of marketing mix strategy implementation which consist
of determining the location, cost, price, promotion, product, people, process and physica
environment carried out by Asepobangun Padepokan to preserve Malang Dance and Mas
Culture. This study uses a qualitative approach to the case study method, the data analyzed i
the result of interviews with Padepokan Leaders, Padepokan Management, and consumers o
Asmorobangun Padepokan. Direct observation of objects in the field and documentation b
reviewing research findings with marketing mix theory. The results showed that th
implementation of the marketing mix carried out by Asmorobangun Stuido Art was goo
enough because its application was considered not too difficult and very acceptable to th
community. The marketing mix program implemented by the Asmorobangun Padepokan i
considered to be very helpful in helping dance and mask Malang to the younger generation an
helping the economy of the local people.
Keywords: Implementation, Marketing Mix, Asmorobangun Studio Art.