SUPPORTING STUDENT INTENTIONS TO USE TRAVELOKA BY ADDING PERCEIVED OF USEFULNESS, SOCIAL INFLUENCE, TRUST, AND SATISFACTION

Abstract

This research aims at determining and analyzing the influence of
perceived usefulness, social influence, trust and satisfaction toward
student intention to use electronic commerce (Traveloka).The data
source used in this study is the primary data. The data used came from
the questionnaires distributed to 273 respondents which are active
students of Faculty of Economics and Business at Brawijaya
University in the academic year 2015/2016 majoring in accounting.
The analysis technique used is Partial Least Square (PLS)by using outer
and inner model measurements.The results showed that those four
independent variables namely perceived of usefulness, social influence,
trust, and satisfaction are significantly influenced by the intention to
use electronic commerce (Traveloka).
Keywords: perceived of usefulness, social influence, trust, satisfaction,
intention to use, electronic commerce (Traveloka).