THE INFLUENCE OF PRICES PROMOTION AND E-SERVICE QUALITY ON CUSTOMER REPURCHASE INTENTION OF TRAVELOKA: STUDY ON TRAVELOKA USERS IN INDONESIA

Abstract

This study aims to determine the effect of Price Promotion and E-Service
Quality through Efficiency, System Availability, Fulfillment, and Privacy on
Repurchase Intention of Traveloka customers in Indonesia. This is an explanatory
research that explains the causal relationship between the variables described through
hypothesis testing.This study used a sample of 262 people who had made transactions
using Traveloka application for the last 2 years, within the criterion between the ages
of 19 and 34 years old. Hypothesis testing is done using t test or t-statistic value. The
data analysis tool used is Partial Least Square (PLS) and assisted with SmartPLS
3.2.7 software.

The results of the analysis obtained in this study are four variables in this
study, namely Price Promotion, Efficiency, Fulfillment and Privacy have a significant
influence on Repurchase Intention of Traveloka customers with Fulfilment being the
dominant variable; whereas, System Availability does not have significant influence
on repurchase intention of Traveloka customers.
Keyword: Price Promotion, E-Service Quality, Repurshase Intention, Traveloka