ANALISA DAYA SAING INDUSTRI PARIWISATA HALAL DI LOMBOK NUSA TENGGARA BARAT TAHUN 2019

Abstract

The background of this research is the phenomenon of halal tourism that continues to increase and
become a trend in the development of the global economy, and Lombok as a region that has strong
potential and prospects in the development of halal tourism because it is known as an area that is
closely related to Islamic nuance. Therefore, this research discusses about the analysis of the
competitiveness of the halal tourism industry in Lombok, West Nusa Tenggara. The purpose of this
research is to know the competitiveness analysis and SWOT analysis of the halal tourism industry
in Lombok, West Nusa Tenggara. The research method in this study is qualitative descriptive using
the triangulation model. This research uses the criteria or indicators set out in the Indonesia Muslim
Travel Index report as a reference in determining the competitiveness of halal tourism in Lombok.
Based on the results of the study concluded that the Indonesia Muslim Travel Index has set 4
indicators for the development of halal tourism which includes Access, Communication,
Environment and Services. In the development of halal tourism, Lombok has advantages in
Communication and Environment indicators and has weaknesses in Access and Services indicators.

Keywords: Competitiveness, Halal Tourism Iindustry, Lombok, West Nusa Tenggara