ANALYSIS OF MILLENNIALS INTENTION IN USING FINANCIAL TECHNOLOGY PAYMENT “OVO” BY IMPLEMENTING UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

Amalia Rizkiana

Abstract


This research aimed to analyze the factors that influence millennial intention in using fintech payment based identifying factors in the UTAUT (Unified Theory of Acceptance and Use of Technology) model as a theory research. Independent variables in this research are Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions. Dependent variables are Behavioral Intention and Use Behavior. Moderate variables in this research are Gender, Age, Experience, and Voluntariness of Use. The research sample was 163 respondents who filled the online questionnaires. The respondents are a millennial generation (17-37 years) in Malang who used fintech payments OVO. The data analysis technique used is the Partial Least Square (PLS) technique with the SmartPLS 2.0 application. This result showed that Performance Expectancy, Effort Expectancy, and Social Influence directly and no significant effect on Behavioral Intention. Experience in moderating Effort Expectancy, Experience in moderating Social Influence, and Voluntariness of Use in moderating Social Influence has no significant effect on Behavioral Intention. Experience has no significant effect in moderating Facilitating Conditions to Use Behavior, Facilitating Condition and Behavior Intention has a direct and significant effect on Use Behavior.

Keywords: UTAUT, OVO, SmartPLS, Millennials, Fintech


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