Analisis Pengaruh Motivasi Konsumen dan Sikap Konsumen Terhadap Keputusan Pembelian Pupuk Phonska (Studi di Kabupaten Mojokerto)

Abstract

This study aims to analyze the influence of Consumer Motivation and Consumer  Attitudes  on
purchasing decisions Phonska  fertilizer PT. Petrokimia Gresik in Mojokerto. To find out how
much influence the dependent variable (buying decisions) to the independent variables
(Consumer Motivation and Consumer Attitudes) used regression analysis with analytical
methods test t and f.  This study uses a sample of 105 farmer that use Phonska Phonska fertilizer
PT. Petrokimia Gresik . While sampling using purposive sampling techniques. The results of
studies using multiple linear regression analysis, showed that simultaneous variable Consumer
Motivation (X1) and Consumer Attitudes  (X2) has a significant influence on buying decisions
(Y). While partial, variable Consumer Motivation and Consumer Attitude   showed a significant
effect on decision buying consumen.

Keyword : Consumer Motivation, Consumer Attitudes, Decision Buying