ANALISIS PENGARUH MARKETING PUBLIC RELATION DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PUPUK PHONSKA BERSUBSIDI PT. PETROKIMIA GRESIK ( Studi di Kabupaten Sragen )

Abstract

This study  aims to analyze the influence of  Marketing and Public  Relations  and  Sales
Promotion on purchasing decisions Phonska  subsidized  fertilizer PT. Petrokimia Gresik  in
Sragen.  To find out how much influence the dependent variable (buying decisions) to the
independent variables (Marketing Public Relation and Sales Promotion) used regression
analysis with analytical methods test t and f.  This study uses a sample of 100 farmer that use
Phonska  Phonska  subsidized  fertilizer  PT.  Petrokimia Gresik  .  While sampling using
purposive sampling techniques. The results of studies using multiple linear regression
analysis, showed that simultaneous variable  Marketing Public Relation  (X1) and  Sales
Promotion  (X2) has a significant influence on buying decisions  (Y). While partial, variable
Marketing Public Relation  and  Sales Promotion  showed a significant effect on  decision
buying consumen.

Keyword : Marketing Public Relation, Sales Promotion, Decision Buying