Author Details

Zulfikar, Ahmed, Indonesia

• Vol 5, No 1 - S1 MANAJEMEN (Internasional)
  “THE EFFECT OF DIRECT MAIL, TANGIBLE REWARD, INTERPERSONAL COMMUNICATION AND PREFERENTIAL TREATMENT ON POSITIVE WORD OF MOUTH” (An Empirical Study of Credit Card Holder of Mandiri Bank in Malang City)
  Abstract  PDF