Author Details

Noor Avia, Desaira Alfi, Indonesia

• Vol 9, No 1 - S1 MANAJEMEN (Internasional)
  A Qualitative Analysis of the Digital Marketing Influence on the Consumer Decision-Making Process of Different Generational Cohorts (A Descriptive Analysis on Boomers, Millennials, Gen Z and Shopee E-commerce Platform)
  Abstract  PDF