Author Details

Pamungkas, Dhira Dharma Arya, Indonesia

• Vol 4, No 2 : Semester Genap 2015/2016 - S1 MANAJEMEN (Internasional)
  THE INFLUENCE OF CUSTOMER BRAND IDENTIFICATION AND PERCEIVED VALUE TOWARDS BRAND LOYALTY (A STUDY OF PLAYSTATION 4 PRODUCT OF SONY COMPUTER ENTERTAINMENT INC. IN MALANG CITY)
  Abstract  PDF