Author Details

REHMULIANA GINTING, LOISE AURORA, Indonesia

  • Vol 7, No 2 - S1 MANAJEMEN (Internasional)
    THE INFLUENCE OF HEDONIC AND UTILITARIAN MOTIVES ON CUSTOMER ENGAGEMENT OF MYTELKOMSEL GAMIFIED APPLICATION (A study ofMyTelkomsel Application Potential Customers’ in Malang City)
    Abstract  PDF