Author Details

REHMULIANA GINTING, LOISE AURORA, Indonesia

• Vol 7, No 2: Semester Genap 2018/2019 - S1 MANAJEMEN (Internasional)
  THE INFLUENCE OF HEDONIC AND UTILITARIAN MOTIVES ON CUSTOMER ENGAGEMENT OF MYTELKOMSEL GAMIFIED APPLICATION (A study ofMyTelkomsel Application Potential Customers’ in Malang City)
  Abstract  PDF