Author Details

Ristanto, M. Bisma Rian, Indonesia

  • Vol 4, No 1 - S1 MANAJEMEN (Internasional)
    THE EFFECT OF BRAND ORIGIN, BRAND AWARENESS, BRAND PERSONALITY, AND BRAND IMAGE TOWARD PURCHASE INTENTION ON LOCAL BEER BRAND (STUDY ON POTENTIAL CONSUMER OF BEER BINTANG “RADLER” IN MALANG CITY)
    Abstract  PDF