THE IMPLEMENTATION OF CREATING SHARED VALUE (CSV) AND ITS IMPACT ON COMPANY’S PERFORMANCE

Abstract

The objective of this research is to analyze the
implementation of CSR  toward  company’s  performance.  The
CSR  is  represented  by  CSV (Creating Shared Value) and the
company’s performance  is represented by  financial
performance, human resource, and corporate  image.  This
study employs interview as the source of primary data and
company’s  report  and  publications  as  the  secondary  data. The
findings  of the  study  reveals  that CSR activities  have impact
toward  the  company’s performance  as shown by the  three
indicators,  consisting of  financial performance, corporate
image, and human resource.  From this study, it can also be
concluded that the CSV activities undertaken by PT PKG a
positive impact and significant enough to company
performance. This is evidenced by the increasing ratio of a
company's financial year, but it also PT PKG experienced  an
increase in sales of their products,  it is because the PT PKG
has a good image in the public  perspective. And human
resources owned by PT PKG have increased as more and
more human resources really have the expertise as required
by the company in carrying out its activities.

Keyword: CSR, CSV, and company’s  performance