ANALISIS PENGUKURAN KINERJA PERUSAHAAN DENGAN PENDEKATAN BALANCED SCORECARD (Studi Kasus pada PT Rajawali I Unit PG Krebet Baru)

Abstract

Balanced Scorecard is a strategic management system used to measure company performance. Using Balanced Scorecard approach, performance measurement of PG Krebet Baru is divided into four perspectives, namely learning and growth perspective, stakeholder perspective, internal business process perspective, and financial perspective. The aim of this study is to measure performance of PG Krebet Baru as a basic to make a corrective decision in the future.

This case study was conducted by using secondary data from 2009-2011. It was revealed that PG Krebet Baru has shown an improvement in its performance. Learning and growth perspective showed that employee’s productivity was increase. Stakeholder perspective showed that farmer’s satisfaction was increase. Internal business process perspective showed that rendemen level was nearly achieved. These, in turn, have improved financial performance of the company. Finally, it was concluded that Balanced Scorecard can be used to  provide a more structured and comprehensive performance measurement  for PG Krebet Baru.

Keyword: Balanced Scorecard, Case Study, Sugar Cane Factory