ANALISIS PENGARUH MARKETING PUBLIC RELATION DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PUPUK PHONSKA BERSUBSIDI PT. PETROKIMIA GRESIK ( Studi di Kabupaten Sragen )
Abstract
This study aims to analyze the influence of Marketing and Public Relations and Sales
Promotion on purchasing decisions Phonska subsidized fertilizer PT. Petrokimia Gresik in
Sragen. To find out how much influence the dependent variable (buying decisions) to the
independent variables (Marketing Public Relation and Sales Promotion) used regression
analysis with analytical methods test t and f. This study uses a sample of 100 farmer that use
Phonska Phonska subsidized fertilizer PT. Petrokimia Gresik . While sampling using
purposive sampling techniques. The results of studies using multiple linear regression
analysis, showed that simultaneous variable Marketing Public Relation (X1) and Sales
Promotion (X2) has a significant influence on buying decisions (Y). While partial, variable
Marketing Public Relation and Sales Promotion showed a significant effect on decision
buying consumen.
Keyword : Marketing Public Relation, Sales Promotion, Decision Buying
Promotion on purchasing decisions Phonska subsidized fertilizer PT. Petrokimia Gresik in
Sragen. To find out how much influence the dependent variable (buying decisions) to the
independent variables (Marketing Public Relation and Sales Promotion) used regression
analysis with analytical methods test t and f. This study uses a sample of 100 farmer that use
Phonska Phonska subsidized fertilizer PT. Petrokimia Gresik . While sampling using
purposive sampling techniques. The results of studies using multiple linear regression
analysis, showed that simultaneous variable Marketing Public Relation (X1) and Sales
Promotion (X2) has a significant influence on buying decisions (Y). While partial, variable
Marketing Public Relation and Sales Promotion showed a significant effect on decision
buying consumen.
Keyword : Marketing Public Relation, Sales Promotion, Decision Buying
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