Determinan Sikap dan Minat Keperilakuan Individu Menggunakan Internet Stock Trading

Steven Morris Lawrence, Zaki Baridwan


The objective of this research is to examine factors that influence attitude and intention to use
internet stock trading services with modified models of Technology Acceptance Model (TAM)
developed by Davis  (1989), Theory of Planned Behavior (TPB) developed by Ajzen (1991),
Decomposed Theory of Planned Behavior (DTPB) developed by Taylor and Todd (1995), as a
development of the model used by Lee (2009) and Chau et al. (2001). This research used
survey method to collect data. Samples of this research were investors in Malang City,
Indonesia who had ever used internet stock trading services. A total of 141 data can be
analyzed by using Smart PLS (Partial Least Square) software. The result of this research
shows that perceived usefulness, trust, and compatibility have positive significant effect to
attitude and then the attitude has positive significant effect to intention. Whereas perceived
risk, perceived benefit and perceive ease of use did not influence the attitude. It means that
the behavioral intention to use internet stock  trading is influenced by the attitude toward
using internet stock trading, and the attitude is influenced by perceived usefulness, trust and
compatibility. The implication of this research is relevant for the management of the
securities company and information system analyst to be more consider factors of attitude,
perceived usefulness, trust and compatibility in applying and developing internet stock
trading in their system.    

Keywords:   Technology Acceptance Model  (TAM),  Theory of Planned Behavior  (TPB),
Decomposed Theory of Planned Behavior  (DTPB), internet stock trading,
behavioral intention, attitude, perceived usefulness, trust, compatibility.

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